Playing with food is my favorite and today we'll look back on all the creations that came out of the lab last week!
Up first...Pappardelle with Summer Greens and Artichoke Walnut Tomato Sauce.
Pasta dishes, recipes and images are always a hit with the hungry public. Evergreen as can be, Utilizing seasonal ingredients and interchanging trends keeps this content fresh and engaging.
Second... Cantaloupe, Basil and Prosciutto Salad.
Easy, simple and delicious is a staple trend in our fast paced world. Keeping content approachable (under 10 ingredients and under 30 minutes for prepping and cooking) builds confidence with your audience...The 'I can make this!' approach to customer engagement.
Third....Crafting your own Cheese and Charcuterie Platter.
A little education goes a looooooong way with building customer trust. And How-to's are a great way to tell a story, educate and promote your product. Picking engaging, trending topics (like this one for creating a cheese and charcuterie platter) to 'how-to' drives more people to your site and your products.
Fourth... Garden Gimlet
Say you have a great product, but it is really only seen to have a singular use. Like one of the ingredients for this recipe, bloody mary mix. Get creative. Show that these cornered ingredients don't just have to be regelated to their original/stereotyped use. And sometimes, it can be as simple as switching up a couple of ingredients to showoff the possibilities ...In this case, gin for vodka, adding in fresh lime juice and garnishing with a garden/pickle blend of veggies.
Fifth...Habanero Marinated Fish Tacos
There are few things as tried and true as a great taco. Reel 'em in with fabulous content around evergreen popular food categories. This recipe is a great example of applying the first 4 listed methods of engagement into one tasty bit of content: trending topic, simple/easy, how-to's and creative ingredient use.
Lastly...Creamy Blueberry Popsicles
What's the weather like in your target demo? Hot as an oven? Pouring down rain? Freezing cold and snowing? Customers search for weather appropriate food topics all the time. Keeping tabs on the weather and having a little stockpile of weather related content puts your brand at the tippy top of the search.
If you're looking for some assistance with developing catchy, sticky and overall delicious food content...let's connect.